Free-Lunch Reprise for Top 50 CEO

LA JOLLA, CALIF. — As you probably have heard, I paid something less than a hundred grand last year to have the consulting firm, Mackinsay & Company, find ways to enhance reader satisfaction while cutting costs at our Kansas City headquarters. Mackinsay, after making certain that my check had cleared, recommended that I fire forty staffers at Catch Basin and plunder the pensions of those lucky enough to keep their jobs.*

*Having just re-read A Christmas Carol, I rejected Mackinsay’s advice and gave every employee a Christmas goose and a copy of my latest book, Tour Tempo 2: The Short Game & Beyond, available as an e-book on all iPads, Kindles and Nooks.

Highland Links, Cape Breton Island

Top 50 courses like Cape Breton Island's Highland Links (above) could suffer if consultant's advice is followed. (John Garrity)

Mackinsay’s second recommendation called for a de-emphasis of golf course reviews (“because they’re closing more courses than they’re building”) offset by a boost in tour coverage (“because pro golfers get a lot more air time than golf architects do”). This advice made more sense, but I pointed out that qualified golf writers, such as I used to be, are paid immensely more than the quasi-galley slaves who work in my basement computer room.

Mackinsay’s rejoinder: “You only paid for two recommendations. A third will cost you forty thousand.”

So now that Mackinsay is out of the picture, I’m wrestling with a decision: Should I spend more time at pro tournaments, trying to extract something quotable from sweaty guys who spend most of their days in the hot sun? Or should I spend most of my time in the hot sun, playing the world’s greatest golf courses on behalf of my readers?

To help with that decision, I’ve put on my old reporter’s hat — the fedora with the press pass sticking out of the band — and planted my laptop on a black-fabric-draped table in the media center at the Farmers Insurance Open. I’m working for my old employer, Sports Illustrated, but I’m also here for you, my Top 50 readers. If something pops into my head that I am not contractually or ethically obligated to share with SI, I promise to share it with you.

Fortunately, nothing like that has yet popped into my head. And since it’s been a long day, I think I’ll pack up and drive over to the Del Mar Driving Range for a sunset bucket of balls.

Top 50 on TV: Nothing this week, but Phil Mickelson praised a couple of courses at his post-pro-am presser. “My favorite golf course out here is probably Hilton Head,” he said, referring to Pete Dye’s 51st-ranked Harbour Town Golf Links. “And I don’t even play there any more because it’s the week after the Masters.” Reminded that the U.S. Amateur was returning to 52nd-ranked Cherry Hills Country Club in Denver, Col., site of his 1990 Amateur triumph, Lefty said, “I loved that golf course. I thought it was spectacular. There is so much history there, from Palmer driving the green on 1, to Hogan backing up his wedge on 17 … you can’t help but feel it.”

Until prodded, Mickelson modestly left out his own contribution to Cherry Hills lore: his jaw-dropping concession of a 30-foot par putt on the first hole of his second-round match with perennial New Jersey amateur champ Jeff Thomas. “I’ll never forget the look that he gave me,” Mickelson recalled with a smile. “I ended up making a three- or four-foot birdie putt to win the hole.”

Those of us who were there remember that Mickelson minimized the length of his birdie try after the match, saying, “I wasn’t going to try to lag a two-footer. I thought it was a gimme.”

My contemporaneous account of Mickelson’s memorable week at Cherry Hills is in the SI Vault. Check it out.

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